Supporting the George Institute for Global Health with a social media strategy and real-time coverage at Safety 2024, a global conference on injury prevention.
The 15th World Conference on Injury Prevention and Safety Promotion (Safety 2024)
Safety 2024 was a global conference that focused worldwide attention on safety and injury prevention. It gathered international experts in the field with a united goal of “Building a safer future for all: Equitable and sustainable strategies for injury and violence prevention”.
The 15th World Conference on Injury Prevention and Safety Promotion (Safety 2024)
Safety 2024 was a global conference that focused worldwide attention on safety and injury prevention. It gathered international experts in the field with a united goal of “Building a safer future for all: Equitable and sustainable strategies for injury and violence prevention”.
What we did
Prior to the event, we crafted a comprehensive content strategy tailored to the social media platforms with a primary focus on X. This strategy encompassed the creation of post templates, draft posts, a detailed coverage schedule, and graphic design elements to ensure visual consistency. During the event, we implemented a diverse array of post types, including video testimonials from delegates sharing their experiences and expectations, static highlights summarising key sessions, announcement posts, and session recaps, all designed to maximise engagement and outreach. Beyond digital media, we helped in the creation of an event newsletter that was distributed to conference attendees in physical and digital forms.
Outcome
The social media strategies proved fruitful and we were able to achieve our aim of information dispersal and engagement on social media pages with maximum posts having 500+ views.
For Water For People India (WFPI), we conceptualised and managed the #GuardiansOfGroundwater, inaugurated by renowned filmmaker Imtiaz Ali and #YuvaKiLehar social media campaigns. WFPI focused on mobilising action for groundwater through a campaign that built awareness about groundwater conservation, everyday actions that contribute, and importance of youth participation for protecting groundwater. We created engaging content that showcased groundwater issues, encouraged conservation behaviours, and connected various stakeholders and youth changemakers.