For Water For People India (WFPI), we conceptualised and managed the #GuardiansOfGroundwater, inaugurated by renowned filmmaker Imtiaz Ali and #YuvaKiLehar social media campaigns. WFPI focused on mobilising action for groundwater through a campaign that built awareness about groundwater conservation, everyday actions that contribute, and importance of youth participation for protecting groundwater. We created engaging content that showcased groundwater issues, encouraged conservation behaviours, and connected various stakeholders and youth changemakers.